Owned and operated by the Perez family, Finca La Hermosa is an award winning farm nestled on the slopes of the Acatenango Volcano in southern Guatemala. Having placed numerous times in the Cup of Excellence, the farm is reknowned for producing exceptional cupping coffees.

Born and raised amidst coffee farm and a parchment warehouse at home, Max Pérez always had the idea of starting a coffee business himself. Max is fourth generation of coffee producers in the Huehuetenango region. At 25 years old he graduated as a lawyer and married Claudia, his college classmate. Together in 2011 they established Finca La Hermosa to pursue their dream.

La Hermosa has altitudes reaching 2,100masl, volcanic soil rich in minerals, rainfall of 1,000 mm and an average temperature of 21ºC, which translates into one of the best microclimates in the world to produce specialty coffees.